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Victoria Butler
I love media training execs, and one thing I told a team last week was that, because of the elections, we have a lot of opportunity to watch how techniques play out in real life and analyze how they could be employed better. Local debates & forums all the way to the national stage offer great case studies as they practice their own craft. Sure enough, last night gave us a good show. I saw a lot of flagging (things like "let's be clear...," "let's talk about extreme...," and "I want to say one thing..."). There was some minor bridging, but mostly not even acknowledging questions they didn't want to answer. And there was certainly a lot of rising to bait. These are all things we drill in our trainings and that are important to remember: 🌉 Bridging: acknowledge the question (i.e. "that's an important topic"; "I understand the confusion") before moving to the messages you want to get across (i.e. "what I can share is..."; "that speaks to a bigger point I want to make..."). ⛳ Flagging: call attention to your response, often times with an outline the key points you want to make, so people can follow along easily (i.e. "we do this in 3 key ways..."; "if you only remember one thing, it should be..."). 🎮 Staying in control: don't let reporters, moderators, audience members, etc. throw you off with things like rapid fire questions, silence, putting words in your mouth or interrupting. Stay cool, and only say what you came to say. Do you have any favorite bridging or flagging moments from last night that were particularly well done? What other media training techniques did you pick up on?
131 Comment -
Meg D'Incecco
Hot take? Media training isn’t about preparing for interviews under the lights. It’s not about the superficial experience of being interviewed and practicing your smize. It’s about knowing the way you want to tell your story and sounding like yourself, not a messaging robot. Ultimately it’s about finding the way to connect to your audience in a way that shows your humanity and trustworthiness. When you know what you want to say and you are saying it in a way that feels real, you don’t need to memorize talking points.
856 Comments -
Jennifer Leckstrom
📰 Is This Media Opportunity Legit? In today's fast-paced media landscape, not every opportunity that comes your way is worth pursuing. It's more important than ever to discern the real from the questionable to safeguard your brand's reputation – and budget. In my latest blog post for RoseComm®, I explore some of the key signs that a media opportunity might not be what it seems and how you can navigate these situations with confidence. #MediaRelations #PRTips #BrandStrategy #RoseComm
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Rowland Harding
Great insights from Jack Murphy on Waystar's S-1 filing! As the IPO market heats up with Waystar following #Rurik, #Reddit, and #AsteraLabs, it's essential for comms teams to understand the strategic elements in these filings. Check out how Waystar uses various levers like customer testimonials, AI integration, and its diverse client base to help build investor confidence. A must-read for anyone navigating the path to public markets. If you have an IPO on the horizon, check out our IPO Playbook: https://lnkd.in/gc-VvN5h ....or get in touch with the Brands2Life team. #IPO #CommsStrategy #Waystar #AI #CustomerSuccess #InvestorRelations
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Mark Pasetsky
Breaking news. 🚨 With the U.S. Senate voting in favor of legislation that would ban #TikTok in the U.S., it's a great time to check out my recent piece on Fast Company about how TikTok changed the media landscape! 📱🎥 Read more below! 📖👇 #SocialMedia #DigitalMedia #MediaLandscape #Legislation #USPolitics #FastCompany #TechNews #TikTok #TikTokban #media https://lnkd.in/eqEK6ZNg
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Mark Pasetsky
Breaking news. 🚨 With the U.S. Senate voting in favor of legislation that would ban #TikTok in the U.S., it's a great time to check out my recent piece on Fast Company about how TikTok changed the media landscape! 📱🎥 Read more below! 📖👇 #SocialMedia #DigitalMedia #MediaLandscape #Legislation #USPolitics #FastCompany #TechNews #TikTok #TikTokban #media https://lnkd.in/eqEK6ZNg
91 Comment -
Tylor Tourville
An important insight here. A lot of planning goes into the big events like Money20/20 with my fintech clients, and we've had to have these types of conversations with them to make sure the announcement clears the bar to be meaningful, or if they should announcement something before to build some momentum (or announce after on your own terms).
41 Comment -
Nicolás Villar
This morning at #NYCTVWeek, industry leaders shared thought-provoking insights into the future of television, just in time for Hispanic Heritage Month. As we celebrate the contributions of our community, it’s clear that our influence is growing stronger in shaping trends—from food and music to sports. Here are some key takeaways that resonated with me: - Advertisers now have access to more precise measurement tools, giving them deeper insights. - The shift towards a cookie-less world is being accelerated by data privacy and compliance legislation. - We're seeing an influx of new advertisers entering the market at unprecedented rates. - Hispanics continue to shape culture across multiple categories—we over-index in every category. - In an era of widespread online misinformation, local TV has emerged as the most trusted source for news. - Bilingual and monolingual audiences, regardless of language, are looking for the same thing: to be entertained and informed. As we recognize the rich and diverse contributions of Hispanic communities, it’s a reminder that people are people—beyond the languages they speak. #HispanicHeritageMonth #DiversityInMedia #MarketingTrends #InclusiveMarketing #NYCTVWeek
321 Comment -
Kieren Weisert
Don't measure PR & earned media performance by 'clicks,' but by deals, talent and networking. Connect PR to business strategy and outcomes. Traffic to top crypto outlets is down in '24 per Axios. Bad, but not unexpected. Crypto is getting more B2B and less B2C. Regulatory hurdles still exist. Retail public trust has NOT been fully regained. But, the top crypto media outlets are still very powerful. Their impact also cannot be measured solely by clicks. They directly influence business outcomes. Even with a dip in readers, these publications still have a vastly higher readership than other industries. Not just retail but institutional as well. Moreover, their editorial teams are critical in determining who speaks at major conferences such as Consensus. Who gets on stage = who folks often want to do deals with. Coverage from these outlets provide online social proof that your company is a key player in the industry. That your company is where the best talent wants to go to. You can apply this line of thinking not just to crypto media but to Bloomberg as well. A TV appearance may get you invited to the Invest Summit going on right now. Appearing and networking at Invest may secure you a deal in a month. There are no guarantees in business but with good PR, you're more likely to get into the rooms and events you need to be in. And many are often ran by media players. #crypto #blockchain #PR #publicrelations
111 Comment -
Brandon Watts
I’m very worried about the future of journalism. 😩 Poor pay 😲 Media outlets shutting down 🫣 Growing skepticism in audiences 😱 PR pros outnumber journalists by 6-to-1 🫨 A relentless news cycle that is causing journalists to burn out 😖 Questions about whether AI will help or hurt them 😬 … and much more Even though journalism is in the most precarious position I’ve seen it in during my 20+ year career, it’s not all bad news. In fact, here are two reasons to be optimistic: ⭐️ Journalism always finds a way to keep going - Despite all of the difficulties that come with the job, journalists always find a way to do their best work and get their stories out there. The media outlets and audiences may change over time, but the stories never stop coming. ⭐️ Journalists are finding success on their own - Many journalists have dabbled in starting their own media brands or newsletters and found that the money they’re making doing their own thing is more than what they made working for a media outlet. Not only that, but they also have full creative control over what they cover and how they cover it. Journalism will continue to change with the times as it always has. No matter what happens next, we know there will be journalists covering it.
146 Comments -
Marian Salzman
In my prior life in the ad agency world, there was always talk about the “power of one.” The power of individuals to make a difference. I still believe in that concept, but I find myself much more interested today in the power of two—the alchemy that can take hold when a passionate, committed individual or organization is turbo-boosted by another person or group that believes in them and has the capacity to support and propel them. That’s what my new(ish) position at PMI is all about. As Chief Corporate Citizenship Officer, I have the immense privilege of guiding our social impact work in the U.S. It’s about much more than writing checks. It’s about identifying and digging deep into the good works of potential partners to ensure they are a match for PMI’s vision and values and will use our support to the greatest possible effect. To ensure optimum impact as we expand our U.S. presence, my team’s work is centered on three pillars: military veterans, empowering women, and funding hyperlocal solutions. There are a zillion issues in need of attention in this country (as in every country), but progress requires focus and on-the-ground engagement. We’re not looking to get our name in as many year-end mailings from nonprofits as possible; we’re looking to move the needle on issues that matter most to our people and a better future. Serving those who served: Our veterans program will officially launch next month, but we’ve already started a listening tour in several states to find out how we can best support the men and women of our armed forces in their transitions back into civilian life. I’m no stranger to this issue, having served on the board of the incredible Bob Woodruff Foundation and worked with several other veterans groups. We’ll continue to support established groups, but now we’re going further, including prioritizing veterans and their spouses as we expand our U.S. workforce and sponsoring legal clinics to help vets access needed benefits. (Stay tuned for more details—and a white paper—in May.) Empowering women: Led by our dynamic U.S. CEO, Stacey Kennedy, PMI announced last month a five-year, $5 million contribution to the Women’s Business Development Council (WBDC), a driver of economic equity across Connecticut. WBDC is a fantastic exemplar of the “power of two.” The group connects would-be entrepreneurs with the financing, skills training, and other support they need to start businesses and put their families on a path to self-sufficiency. We’re excited to work with WBDC and other women-focused groups to create a better and fairer future, one individual at a time. Funding hyperlocal solutions: PMI sees real value in empowering local organizations to improve their communities. Through We Care, we support organizations working on a range of issues, from providing clean water to remote households in Appalachia to offering transitional housing to women facing severe life challenges. Watch this space!
10911 Comments -
Matt Prohaska
We've talked about the >10 reasons why News is in trouble: Locally, Nationally, & Globally, and why we at Prohaska Consulting are working on fixing 3 of them thru our industry initiative The Rebranding of News with a larger next phase & announcement coming in the fall. Several reasons focused on Local are highlighted well here by our friend Howard Homonoff from Grant Thornton (US), with thanks for the mention. https://lnkd.in/enN6n-2j
182 Comments -
Ellen Goldhammer✨
Hey, that's me! 👋 ✨ #Nonprofit leaders: looking for impactful ways to utilize your budget before losing it at the end of the year? Schedule a social media/website audit with Pepper Lane Creative and let's create a strategy to maximize your marketing returns in 2025! DM us or visit www.pepperlanecreative.com to learn more #SMBMarketing #NonprofitMarketing #FullServiceMarketing #SocialMediaMarketing #DigitalStorytelling #SEO
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Brandon Watts
💥 This email will self-destruct in 48 hours. 💥 There’s nothing wrong with telling a journalist that they need to respond by a certain deadline if they’re interested in your story. We spend so much of our time trying to accommodate journalists, but you need to be respectful of your own time, too. If you don’t set a clear deadline for when a response is needed, you could sit around forever waiting for a reply that will never come. If the journalist doesn’t reply in time, move on to the next person on your list. Don’t let a lack of response from someone cause you to miss out on telling your story.
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Ronke Lawal
This is absolutely not surprising at all. I wish I could be more optimistic but the facts are the facts. I think the issue that we have to face is that there are less barriers to entry and the support is there but the environment, culture and networks for retention and progression are still limited. Black and mixed race Black talent continues to be infantilised and under estimated which is why some even choose to start their own agencies/become independent consultants etc. Two in three black PR pros consider leaving the industry, new research commissioned by UK Black Comms Network and PRWeek UK finds https://lnkd.in/eWSeXpDR #PR #Leadership
313 Comments -
Lazarus Sauti
Toward an audience-centric future for journalism From mass layoffs and diminished revenue, to lack of trust in media, press freedom crackdowns and more, the news industry today faces no shortage of challenges. But rather than resign themselves to defeat, some journalists are taking initiative to reorient the industry toward what they believe will be a more prosperous future – by centering audiences first and foremost. https://lnkd.in/dCufTVH5
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