Brandon Watts’ Post

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Director of PR & Comms at Storyblok. 20+ years of driving millions of customers through earned media.

I’m very worried about the future of journalism. 😩 Poor pay 😲 Media outlets shutting down 🫣 Growing skepticism in audiences 😱 PR pros outnumber journalists by 6-to-1 🫨 A relentless news cycle that is causing journalists to burn out 😖 Questions about whether AI will help or hurt them 😬 … and much more Even though journalism is in the most precarious position I’ve seen it in during my 20+ year career, it’s not all bad news. In fact, here are two reasons to be optimistic: ⭐️ Journalism always finds a way to keep going - Despite all of the difficulties that come with the job, journalists always find a way to do their best work and get their stories out there. The media outlets and audiences may change over time, but the stories never stop coming. ⭐️ Journalists are finding success on their own - Many journalists have dabbled in starting their own media brands or newsletters and found that the money they’re making doing their own thing is more than what they made working for a media outlet. Not only that, but they also have full creative control over what they cover and how they cover it. Journalism will continue to change with the times as it always has. No matter what happens next, we know there will be journalists covering it.

We are keeping afloat but there needs to be recognition small and medium sized publishers cannot do this alone and we need the support of our readers and communities. Going it alone isn't the answer. We are constantly trying to adapt and serve our audiences well and we need our industries and communities to recognise and support these efforts more.

Azadeh Williams

Award-Winning B2B Tech PR + Marketing Leader, AZK Media | Executive Board, Global AI Ethics Institute | Former Journalist | Amplify your message to prospects and press|

2mo

I could see it a mile away 7 years ago when I jumped ship to PR. Agreed on journalism continuing- it’s doing so on different channels, not traditional news channel. Even LinkedIn is becoming a ‘news’ channel in some shape or form

Nathan Wells

Communications/Content Writer specializing in bringing your messages and stories to life

2mo

Enjoyed this, Brandon! Journalism is certainly evolving. As long as there are stories that need to be told and institutions held accountable, there will be a need. One thing you touched on that is something to watch is the transition from readers and listeners following journalists themselves more than the legacy brands. I don’t think we’ve seen the full extent of this change yet.

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