Modern Family Shows How to Do Product Placement Right
"Connection Lost" didn't feel like an ad for Apple—because it wasn't one. Other corporations could learn from the MacBook and iPhone-filmed episode.
"Connection Lost" didn't feel like an ad for Apple—because it wasn't one. Other corporations could learn from the MacBook and iPhone-filmed episode.
Titles like Big, Rush Hour, and Minority Report are in small-screen production, but they may not be the safe bets that Hollywood hopes they are.
The beginning of the week is the best time of the week for heavy, quality drama thanks to economics, viewer psychology, and the "conversation cycle."
Just like all the show's other fans, the network's executives want answers.
Once blackballed by Johnny Carson and shunned by the industry, the indefatigable comedian reclaimed her spot on the Red Carpet through pure grit.
Producers say that the novelty factor for a series often starts to wear off four seasons in.
Why won't TV execs use the m-word to describe shows like True Detective and Extant?
The CBS procedural receives only a fraction of the media attention paid to the shows it regularly outdraws.
In a business driven by sequels, adaptations, and other flavors of nostalgia, Disney is winning by sheer breadth.