When it came to the best known sneaker brands among Gen Z in the UK in 2022, Nike edged out rival Adidas by one percentage point to claim top spot.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023
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Statista. (December 5, 2023). Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1401912/best-known-sneaker-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023." Chart. December 5, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1401912/best-known-sneaker-brands-among-gen-z-in-the-united-kingdom/
Statista. (2023). Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1401912/best-known-sneaker-brands-among-gen-z-in-the-united-kingdom/
Statista. "Leading Sneaker Brands among Generation Z Ranked by Brand Awareness in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 5 Dec 2023, https://www.statista.com/statistics/1401912/best-known-sneaker-brands-among-gen-z-in-the-united-kingdom/
Statista, Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1401912/best-known-sneaker-brands-among-gen-z-in-the-united-kingdom/ (last visited September 20, 2024)
Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2023 [Graph], Statista, December 5, 2023. [Online]. Available: https://www.statista.com/statistics/1401912/best-known-sneaker-brands-among-gen-z-in-the-united-kingdom/