The number of SVOD cancellations in the U.S. reached an all-time high in the first quarter of 2024 at 50.4 million. However, streaming services gained more new subscribers in that period compared with the same corresponding quarter of the previous year, indicating a rapidly changing market in which consumers sign-up and cancel regularly.
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024
(in millions)
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Next TV. (June 14, 2024). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV. "Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions)." Chart. June 14, 2024. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV. (2024). Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV. "Number of Subscription Video-on-demand (Svod) Subscription Additions and Losses in The United States from 1st Quarter 2022 to 1st Quarter 2024 (in Millions)." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/
Next TV, Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions) Statista, https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/ (last visited September 20, 2024)
Number of subscription video-on-demand (SVOD) subscription additions and losses in the United States from 1st quarter 2022 to 1st quarter 2024 (in millions) [Graph], Next TV, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1251540/svod-subscription-additions-losses-us/