When asked about "Digital audio purchases", 55 percent of Kenyan respondents answer "Yes, on downloads". This online survey was conducted in 2023, among 1,049 consumers. As an element of Statista Consumer Insights, our Consumer Insights Global survey offers you up-to-date market research data from over 50 countries and territories worldwide.
Digital audio purchases in Kenya as of June 2023
Characteristic
Share of respondents
Yes, as part of a subscription
37%
Yes, on downloads
55%
No, I don't listen to music / podcasts via the internet
5%
No, I only use free-of-charge / advertising-based options
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Statista. (August 30, 2023). Digital audio purchases in Kenya as of June 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/forecasts/1191005/digital-audio-purchases-in-kenya
Statista. "Digital audio purchases in Kenya as of June 2023." Chart. August 30, 2023. Statista. Accessed September 20, 2024. https://www.statista.com/forecasts/1191005/digital-audio-purchases-in-kenya
Statista. (2023). Digital audio purchases in Kenya as of June 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/forecasts/1191005/digital-audio-purchases-in-kenya
Statista. "Digital Audio Purchases in Kenya as of June 2023." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/forecasts/1191005/digital-audio-purchases-in-kenya
Statista, Digital audio purchases in Kenya as of June 2023 Statista, https://www.statista.com/forecasts/1191005/digital-audio-purchases-in-kenya (last visited September 20, 2024)
Digital audio purchases in Kenya as of June 2023 [Graph], Statista, August 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1191005/digital-audio-purchases-in-kenya