Scott T. Stansfield’s Post

Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll show you TV solutions like you've never seen before. Today. Seriously. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PB2GG0

As (ad-)techies, nothing makes us happier than a good acronym 😇 One of our current favourites? TAM. Our Target Audience Mapper (TAM) was created to meet broadcasters’ growing need for an automated targeting solution capable of curating detailed and far-reaching ad campaigns. Learn more about TAM ➡️ https://lnkd.in/gQk7Hc_s #adtech #targeting #tvadvertising #addressabletv

Digital targeting capabilities available through CTV advertising creates new opportunities for advertisers to connect with their audience. However, accurately identifying viewers within shared household accounts complicates advanced targeting. Kimberly Gilberti, Chief Product Officer at #Experian, explains how effective identity resolution and data collaboration strategies can address these challenges and enable advertisers to gain full potential of CTV advertising. Keep reading about the transformation, challenges, and solutions of CTV advertising in this blog post summarizing a fireside chat on CTV at #BeetRetreat2023 ➜ https://lnkd.in/gpF7-aqt #TVAdvertising #AudienceTargeting #AdTech

!:1 Delivery of Linear TV ads to the right households... Who's In?! Combining Audience Addressable with an Effectv data-driven TV campaign adds incremental reach by targeting households that TV advertising alone would not have reached. Learn how Effectv’s Audience Addressable allows for precise, household-level targeting across all screens, all within a single campaign: https://lnkd.in/euXKJyyX #EffectvEmp

📺💡 Unlock new dimensions in targeting precision with CTV! Marrying the power of TV reach with digital precision, CTV offers marketers unprecedented opportunities to engage audiences in meaningful ways. Dive into our latest blog to for insights on leveraging CTV to transform your advertising strategy, driving deeper connections and higher engagement. Read now: https://lnkd.in/eEwgXxsY #DigitalMarketing #CTV #AdvertisingStrategy #adsquare #LocationDataPlayedRight

We're excited to announce our integration with Equativ today to empower their advertisers to activate campaigns using Samba TV’s first-party data to manage audience reach, frequency, and retargeting across CTV and downstream formats. “Our integration with Equativ represents a step forward in targeted advertising. At a time when every dollar counts, Samba TV’s comprehensive viewership data allows for a more granular level of targeting that was previously difficult to achieve, giving Equativ clients an edge when targeting audiences.” - Samba TV Chief Commercial Officer Aden Zaman. Read more here via Jon Lafayette at Broadcasting & Cable: https://lnkd.in/gZeFr2GU #CTV #DataIntegration #Targeting #ReachAndFrequency

1st party viewing data coupled with HH specific delivery delivers on the potential power of TV to deliver the efficiency expected by marketers and their partner business/brands.

Strategically target your video campaigns with Effectv's Audience Addressable targeting capabilities! Interested? Let's connect and see how we can fit Audience Addressable into your marketing mix.

CTV ad spend is climbing every year, and if you’re an advertiser or publisher who hasn’t gotten involved with the CTV landscape yet, you may be wondering if now is the time to start. 2024 is shaping up to be the biggest year yet, and it’s not hard to see why: it’s a huge driver for everything advertisers and publishers hope to achieve with a campaign: Advertisers get precision audience targeting, valuable first-party data, and unskippable ads.  Publishers get efficient auctions, optimized CPMs, and the right ads paired with their content. And the viewers at home? They get ad content that feels tailor-made for them specifically, with products and services that they’re actually interested in. It’s win-win-win! And these are just some of the values that CTV brings to the table. With OKO Digital in your corner, we can take it even further. Let’s break it down: #OKO #CTV #DOOH #OTT #AdTech

🎉🎉🎉🎉Addressable Advertising is the key to reaching the right audience for your messaging!