Nielsen’s Post

#PollOfTheWeek - Answer below!  And learn more on how Americans are consuming media here in our Elections Hub: http://nlsn.co/6047W8l4H #Election2024 #NielsenInsights

Only 36% of media channels drive both sales and awareness. For publishers and platforms, cross-media measurement helps you prove the true value of your inventory. Learn how to stand out by delivering better ad performance insights and attracting more advertisers. Read Nielsen’s latest article here: http://nlsn.co/6049Wt3AR

Our Chief Product Officer of Audience Measurement, Deirdre Thomas, took the stage at the Big TV Summit to highlight best practices for achieving unified measurement and driving innovation in the ever-evolving TV landscape. 📺 #BigTVSummit

“Measuring media fragmentation is crucial today,” says Sam Bloom, Head of Partnerships at PMG. Nielsen ONE unifies cross-media measurement, helping agencies seamlessly gather data across platforms and partners. Learn how this tool brings greater clarity to media strategies. Watch the full conversation here: http://nlsn.co/6044W4DP6

Get ready 📣! Deirdre Thomas will take the stage tomorrow at the Big TV Summit to share insights on Nielsen’s best practices for unified measurement across linear and streaming. Secure your spot now: http://nlsn.co/6042oG2h4

NEW 🔥: TV usage increased 3.5% in August compared to last year, driven by the Olympics on NBC and Peacock, and the Democratic National Convention on MSNBC. Get the full story behind the numbers in this month’s edition of the Gauge http://nlsn.co/6048oGphr

📢 Audio is here to stay! With Americans spending over 4 hours daily on audio, The Record offers crucial insights for enhancing cross-media campaigns. From radio to streaming services, understand where your audience is listening. http://nlsn.co/6041lkoKb

With the upcoming election season, staying informed about your local market is critical. 📊 Nielsen Scarborough offers powerful consumer insights across industries like Automotive, Finance, Digital, and even Voting. Discover who your consumers are, their unique behaviors, and what drives them. Learn more!

Are you fully tracking ads across all media platforms? For publishers and platforms, cross-media measurement is crucial to understanding ad performance and staying ahead of competitors. Learn how mastering this can help you attract more advertisers and make the most of your ad space. Read Nielsen’s latest article here: http://nlsn.co/6047WtBI7