“I had the pleasure of working with Brendan during Thomas' transition from a print directory to the leading product sourcing and supplier discovery platform it is today. Brendan played a critical role in helping ThomasNet to build a strong and active audience of supply chain professionals and engineers. Brendan is extremely knowledgable on every aspect of digital marketing - particularly SEO and building organic growth. He has a well-deserved excellent reputation as a consummate digital marketing professional. He is also an incredibly generous and compassionate peer and manager. Any organization would greatly benefit having Brendan on their team!”
Contributions
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How can you write ad copy that is optimized for zero-click searches?
Remember: Zero-click isn't a dead end, it's a detour. Even users who stay put in the SERPs aren't lost causes. Imagine your ad as a billboard on the search highway. Users zoom past in milliseconds. So, shout your key message loud and proud! Think of extensions as ad superpowers. Site links? Showcase your best offerings. Callouts? Brag about unique features. Structured snippets? Pack in juicy details like prices or dates. Make your ad a mini-information hub! Research like a ninja, uncover relevant keywords, and weave them into your copy like magic. Write a killer headline. Craft one that speaks directly to their pain points or sparks curiosity.
Activity
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New study says 96% of the Google AI Overviews source informational intent pages/content https://lnkd.in/evRnjAAg via Mark Traphagen of…
New study says 96% of the Google AI Overviews source informational intent pages/content https://lnkd.in/evRnjAAg via Mark Traphagen of…
Liked by Brendan O'Connell
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Hello #ONA24! The Wall Street Journal/Dow Jones is a proud sponsor of Online News Association’s annual conference, including an invitation luncheon…
Hello #ONA24! The Wall Street Journal/Dow Jones is a proud sponsor of Online News Association’s annual conference, including an invitation luncheon…
Liked by Brendan O'Connell
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AI Summarization vs. Traditional Search How can AI-generated summaries impact organic search performance? While traditional search directs traffic…
AI Summarization vs. Traditional Search How can AI-generated summaries impact organic search performance? While traditional search directs traffic…
Liked by Brendan O'Connell
Licenses & Certifications
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Career Essentials in Generative AI by Microsoft and LinkedIn
Microsoft
IssuedCredential ID d94e3bf0647c55b2d1eac156a152b3963a8c4a0b3944b5e087b46ce124a3c251 -
Generative AI for Digital Marketers
LinkedIn
IssuedCredential ID 4e375b8be476dc399f68d8d253b24659d6eda74e20720b39fccc63f86e5c76b2 -
Technical SEO Certification
Blue Array Academy
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Join now to viewMore activity by Brendan
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I'm excited to share my latest thought leadership piece on a topic that’s not just close to my heart but critical for the future of corporate…
I'm excited to share my latest thought leadership piece on a topic that’s not just close to my heart but critical for the future of corporate…
Liked by Brendan O'Connell
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I was excited to see Kevin Indig’s latest Google AI Overviews study—it closely aligns with the findings from Laurence O'Toole’s and my own research…
I was excited to see Kevin Indig’s latest Google AI Overviews study—it closely aligns with the findings from Laurence O'Toole’s and my own research…
Liked by Brendan O'Connell
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Want to increase your visibility in Google AI Overviews? Target high SERP positions, leverage related queries, and optimize video content on YouTube.…
Want to increase your visibility in Google AI Overviews? Target high SERP positions, leverage related queries, and optimize video content on YouTube.…
Liked by Brendan O'Connell
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I just got off the phone with a successful businessman and marketer, trying to convince him that a certain call was worth his time. After going back…
I just got off the phone with a successful businessman and marketer, trying to convince him that a certain call was worth his time. After going back…
Liked by Brendan O'Connell
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