TestBox

I can’t wait to share this project with my fellow GTM operators!!

Every. Interaction. Matters. Our Head of GTM James Kaikis shares his passion about the importance of preparing for every customer interaction to deliver those EXCEPTIONAL experiences. Cc Jorge Soto & AssetMule

After being burned by vaporware - buyers are demanding more hands-on product experiences like Proof of Concepts before they buy. But these can be a massive resource drain and slow down deal velocity. We broke down everything you need to know about POCs and how to use them to your advantage. Check the comments to read more. 

The other day, I got a note from a global sales leader who’s been in the game for 15 years — because of something I posted online. He said, “When I first read your post, I didn’t agree with you. But after thinking about it, I realized you were right, and I’ve come around.” (For context, I shared that “We killed the word ‘handoff’ in our business.”) So I asked, “What changed your mind?” “I’ve been focused on improving the handoff between teams my whole career. But no matter how much effort I put in, it’s never good enough. Your post made me realize it’s not about fixing the handoff—because the concept itself is flawed.” That hit home for me. It was a reminder of how much we can learn when we stay open to new perspectives, even on things we’ve been doing for years. We ended up having a longer conversation, diving deeper into his business and his challenges. And that’s something I’m working on—asking better questions, digging deeper, and helping people connect the dots in their own experiences. Because at the end of the day, the best leaders are the ones who keep an open mind and stay curious.

AEs to the SE after the demo falls flat 😬

How your reps feel when they can show your AI in action. 

Friendly reminder that your demo environment isn’t a competitive advantage — it’s your biggest liability. Buyers are walking away because they don’t trust what they see. The Old Way: - Wasting time and resources building demo environments - Relying on screenshots instead of live products - Struggling to showcase new features in real-time The result: Lost trust, stalled pipeline, fewer closed deals. The New Way: - Instantly demo your real product — no setup needed - Let prospects experience the product, not just visuals - Accelerate deals by showcasing the best of your product immediately The result: More trust, faster sales cycles, more customers. Buyers are demanding more before saying “yes.” It’s time to try something new.

As small businesses grow to become mid-market businesses, so does the complexity of running their business. Today, we announced Intuit Enterprise Suite to fuel businesses’ growth on one end-to-end platform. Powered by Intuit’s data and AI platform, it boosts productivity through powerful automation, and unlocks business intelligence with actionable insights. And we’re just getting started.

Congratulations to the Intuit team on today's launch of Intuit Enterprise Suite. We're honored to be part of the journey, helping potential customers see the value of this innovative offering.

“Can’t we just build something to fix that?” How many times have you been asked that question? Probably more than you’d like to admit.  Deciding whether to build or buy a solution is a critical decision that has a massive impact on your time, budget, resources and outcomes. Our Head of GTM James Kaikis laid out the 6 questions he asks to make confident build v buy decisions. Check it out here: https://lnkd.in/gKCewpGZ