🎙️Webinar spotlight: Our agency partner Multidots is teaming up with Equalize Digital on Sept. 26 to show how #WebAccessibility can become your competitive business advantage. Learn from experts Amber Hinds and Jeremy Fremont as they discuss how making your digital presence open to everyone can boost #SEO, conversions, reputation, and compliance. https://okt.to/RutZj0
Parse.ly
Technology, Information and Internet
New York, NY 5,514 followers
Parse.ly is the premier content analytics platform chosen by newsrooms and marketing teams.
About us
Parse.ly makes working with data easy for creators and marketers, giving them the insights they need to focus their content strategy and prove ROI. Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. Parse.ly is the leading analytics platform for content teams. Parse.ly works with hundreds of enterprises, including premium news publishers, high-growth digital startups, world-renowned entertainment brands, and corporate marketers making the transition to content marketing. Parse.ly is a daily login for the teams behind some of the web's most compelling content strategies, such as Bloomberg, Condé Nast, HelloFresh, WeddingWire, Policygenius, and Slate. What's more, our customers run thousands of sites and apps that attract an audience of billions of people who truly pay attention, and our metrics allow us to understand the trends across this diverse digital audience. Parse.ly measures over 30 unique content metrics -- including content views, engaged time, social interactions, and content conversions. Parse.ly's content analytics system includes a rich dashboard, powerful reporting engine, and flexible developer platform. Getting going with Parse.ly is easy. Talk to a content analytics specialist today to start winning with your content. More on our product: https://parse.ly See our open positions: https://parse.ly/jobs/
- Website
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http://parse.ly
External link for Parse.ly
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Data Analysis, Analytics, Audience Insights, Digital Media, API, Reporting, Content marketing, Video Analytics, Campaign Tracking, Web Analytics, and Conversion
Products
Parse.ly
Digital Analytics Software
Parse.ly is the comprehensive content analytics platform for web, mobile, and other channels. Over 400 companies use Parse.ly to set content strategy, increase key metrics like user engagement, retention, and conversion, and ultimately deliver better content experiences.
Locations
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Primary
214 W 29th St
2nd Floor
New York, NY 10001, US
Employees at Parse.ly
Updates
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🏛️ Delivering key citizen communication to the public in a timely, secure manner while delivering a great digital experience is possible. Join us on Nov. 13 for our 2nd Annual WordPress VIP for Government Summit at The Hamilton Hotel in Washington, D.C. This dynamic half-day event will spotlight government digital transformation and key topics like security, scalability, accessibility, workflows, design systems, data, analytics, and AI. 🔗 Save your seat now—link first comment below. Don’t miss this opportunity to engage with public sector leaders, network with your peers, and explore how to deliver key citizen communication and public records available to the public in a timely, secure manner. #DigitalTransformation #GovTech #PublicSectorInnovation #WordPressForGovernment https://okt.to/PVE8v2
WordPress VIP for Government Summit 2024 | The Leading Enterprise Content Platform | WordPress VIP
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🌹Hello, Portlandia! During #WCUS2024, stop by WordPress VIP (part of the Automattic booth) to learn how our enterprise-grade #CMS platform combines the user-friendly magic of #WordPress with scalability, security, and data-driven solutions required by media, large organizations, and the public sector. #EnterpriseWordPress https://okt.to/LkQ1hn
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🔎 Google's introduction of major algorithm changes and #AI Overviews in search results has some media executives predicting traffic to their sites will fall by 25-40%. While Google maintains that AI Overviews actually increase traffic to destination sites, our analysis of network data suggests that the major impact from AI Overviews is yet to come. Regardless of the uncertainty, #GoogleSearch remains the most important channel for many businesses, accounting for nearly 37% of website conversions for some. For media companies like The Wall Street Journal, search is crucial for connecting with readers and future subscribers. To navigate these changes and stay ahead of the curve, it's essential for businesses to equip their teams with access to search performance insights. 🍃 Parse.ly's new integration with Google Search Console provides valuable keyword data and Google Discover data to help you understand and optimize your search performance. Find out how in our blog. https://okt.to/RWPq4u
Integrating Your Google Search Console With the Parse.ly Dashboard | Parse.ly
https://www.parse.ly
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✍️ What happened when Britain’s oldest daily national newspaper switched to WordPress VIP as part of its increasingly #DigitalFirst approach? The Times significantly improved their publishing workflow, began to retire unneeded services, streamlined their technical architecture, empowered their newsroom to get their stories out more effectively, and built a foundation for a newsroom of the future that leverages #AI and other emerging technologies. Key results: ✔️ 34% faster time-to-publish ✔️ 62% fewer clicks to publish articles ✔️ Training reduced from 2 days to 30 minutes ✔️ Less technical complexity Read all about it in our latest #WordPressForMedia case study. https://okt.to/XMYI6t
How The Times Accelerated Their Publishing Workflow | WordPress VIP
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➡️ What happened when Kaiser Family Foundation migrated from their legacy #CMS Sitecore to WordPress VIP? They reduced costs and burdens on IT—thanks to a platform that lets technical teams build tools to deliver great digital experiences. All while simplifying the way their #content teams create, edit, and publish data. Read the case study. #EnterpriseWordPress https://okt.to/mknrRb
Why KFF Chose WordPress VIP vs Sitecore | WordPress VIP
https://wpvip.com
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⏩ Being first with breaking news matters. So does improving the efficiency of media organizations. Our latest guide, “Newsrooms 2.0"—developed in partnership with Big Bite—highlights how #WordPress significantly reduces the time it takes to publish #content. The Times, for instance, saw a 34% improvement in publishing speed after adopting WordPress VIP. This guide provides practical insights into optimizing workflows and enhancing editorial efficiency, making it a must-read for any large-scale publisher looking to improve their operations. #ContentManagement #DigitalPublishing #EnterpriseTech #EnterpriseWordPress #MediaTech #WordPressForMedia https://okt.to/RhTW5w
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🍑 If you’re at #ONA24 in Atlanta this week, stop by the VIP for swag, in-depth product demos, and tasty delights! And RSVP for our session "Using Parse.ly: New Features and Top Workflows"—ideal for editors, journalists, and audience development managers. It's all about helping you publish better #content faster, maximize results from channels like Google, and integrate data insights into the #CMS where you work. #ContentAnalytics #EnterpriseWordPress https://okt.to/juVn4t
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🤔 ICYMI Friday: Nine in 10 C-executives we surveyed for our latest Content Matters report say they have a clear picture of how their content is performing. Yet only three in 10 said their organization uses data to guide their content strategy. We also wanted to know how #AI, Google algorithm changes, the appetite for high-quality #content, and other trends are affecting how they prioritize content strategies, resources, and budgets. Our latest VIP blog distills the key takeaways from our exclusive survey and report. What you’ll read about: 🎯The gap between “having data” and implementing a #DataDriven strategy—and how making #ContentAnalytics accessible across the org can solve for that. 🎯The emphasis on high-quality content and #WebsiteCentricity to drive traffic, loyalty, and #CustomerRetention—especially in light of ever-changing #SEO algorithms and consumer behavior. 🎯Senior leadership is still kicking the tires on AI—only one in 10 expect to spend 25,000+ USD on AI in the next year. Find out what else C-executives are focused on for the remainder of 2024 and beyond—including how their perspectives and expectations differ from those on the front lines of content creation. https://okt.to/GhZ2FU
Content Matters for C-Executives Report 2024 | WordPress VIP
https://wpvip.com
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🤔 ICYMI Friday: Introducing Custom Deployments—our newest feature to help developers push better code and faster, using tools they know and love on WordPress VIP’s scalable platform. Accelerating developer agility, Custom Deployments allows you to develop on a repository (of your choosing)—before deploying the code directly to an application’s environment with the VIP-CLI. We believe Custom Deployment opens up a new world of possibilities for developers who prefer to use different version control systems or who want more direct control over their deployment processes. #CodeDeployment #EnterpriseWordPress #WordPressDev https://okt.to/yenvzX
Expanding Freedom and Flexibility with Custom Deployments | WordPress VIP
https://wpvip.com