Gen Z has more faith in traditional news media than other generations, judging by Comscore’s new study, “Will Gen Z Turn Out To Vote in 2024?” While the narrative shows that “many in this cohort rely on TikTok videos and influencer-narrated articles to get news, the year over year data from 2023 to 2024 also confirms increasing numbers consuming traditional news media as well."
McGann Media Group
Advertising Services
Columbus, OH 250 followers
Strategy. Planning. Buying.
About us
McGann Media Group is a marketing agency specializing in media strategy, planning and buying for traditional, digital and social media outlets. We focus heavily on all things digital, making sure we have up-to-date, unique, effective tools in our arsenal. In the ever-evolving traditional media and digital landscapes, our buyers and strategists stay up-to-date with advertising best practices to ensure our clients’ campaigns are as effective as possible. Based on the individual client’s targets, we identify where those audiences are actively consuming media and craft a custom campaign that creates meaningful connections with them. We make it affordable to access the talents, experience and capabilities of seasoned marketing, media buying and digital professionals—without the expense of maintaining a dedicated in-house staff. Your SEO, SEM, display and mobile campaigns should complement your traditional campaign. Having a digital media buyer who also facilitates your traditional campaign maximizes the effectiveness for the best ROI. McGann Media Group is connected and when you work with us, so is your business. Jamie McGann has built an impressive network within the advertising industry and Ohio community. She has earned an untarnished reputation for ethics and integrity—all of which she leverages to negotiate the most valuable media buys for you. You’ll benefit from more than a quarter century of experience in markets throughout Ohio and the nation, including: Columbus, Ohio Cincinnati, Ohio Cleveland, Ohio Chicago, Illinois We differentiate ourselves by making sure we know our stuff, provide transparent processes and excel at customer service. We look forward to the opportunity to show you how we can help your business reach a new frontier.
- Website
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http://www.mcgannmedia.com
External link for McGann Media Group
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Columbus, OH
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Media Buying, Media Planning, Project Management, Digital Media Planning, Digital Media Buying, Paid Social Media, SEO, SEM, and Display Advertising
Locations
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Primary
Get directions
61 Jefferson Place
Columbus, OH 43215, US
Employees at McGann Media Group
Updates
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McGann Media Group is a full-service media strategy, planning and buying agency. With a strong emphasis on digital marketing, we artfully blend emerging and proven applications to create a powerful, fluid media mix for every client we serve. You can learn more about our capabilities here:
Capabilities - McGann Media
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As we enter the thick of the election cycle, it's important to keep in mind the effects that the increase in media demand may have on campaigns. We're always planning ahead to account for variables like this.
How Political Advertising Will Impact the Media Landscape in 2024 - Basis Technologies
https://basis.com
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What should you expect to pay for video advertising? It's an important question and has a lot of variables to consider -- check out our piece written in partnership with KONETiQ to learn more:
CTV, FEP, OTT…Oh My! - McGann Media
https://mcgannmedia.com
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Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels starting in January 2025.
Nielsen Adding 'Big Data' To Local Market Ratings In January
mediapost.com
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AI tools are popping up everywhere and cover a vast range of use cases. Check out the article below for a group of 7 AI tools that could help with marketing development from copywriting, to image editing, to video production.
Top 7 Free AI Tools for 2024 You Don't Want to Miss |Retable
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Reach and addressability to connect brands to consumers without cookies may seem simple, but for many firms without multiple targeting options, prompting consumers to click on an ad can become complicated. Research from Infillion reveals increasing concern that the advertising industry has entered a “zero-click” era. Some point to the increased use of generative artificial intelligence (generative AI).
Zero-Click Era Requires Interesting Data Partnerships
mediapost.com
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What impact does sound have on a consumer connection to a brand? Check out this summary of how brands like Mastercard and Shell use sonic branding.
MasterCard, Shell Show How Sounds Connect With Consumers
mediapost.com
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Nearly two-thirds of Google searches remain in the Google ecosystem, and a strong share of those searches don't result in an additional click. Your PPC strategy and SEO strategy should work to consider this new information as user behavior changes in the search landscape.
Nearly Two-Thirds Of Clicks On Google Search Remain Within Its Ecosystem
mediapost.com
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Today we're highlighting our work with the City of Columbus and the "Go Lunch!" program. We created a multi-faceted communication approach that integrated the entire PESO (paid, earned, shared, owned) model and increased our engagement reach by adding new partners and alliances such as the Family Mentor Foundation, Charity Newsies and Greater Columbus Arts Council. The campaign yielded more than 20 media hits, nearly 1,000 social shares and 3.15 million impressions. More importantly, the Go Lunch! Program provided more than 1 million meals for children who otherwise may have gone hungry during the summer.
City of Columbus, Go Lunch! Program - McGann Media
https://mcgannmedia.com