Foodies who enjoy Halloween and Chipotle are getting a kick out of the restaurant brand's new costume collection - while some are getting terrified.
The restaurant chain announced its partnership with Spirit Halloween to create its first meme-inspired costume collection earlier this month.
The companies created five costumes: Chipotle Fork, Chipotle Napkin, Chipotle Water Cup, Chipotle Burrito, and Chipotle Bag.
Following their release, some took to the comments of Chipotle's Instagram to express their concern.
'Bye what is this chipotle,' one person wrote, while another added, 'I'm scared.'
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Despite some negative backlash, Kym Sarkos, Executive Vice President at Spirit Halloween, said they were 'beyond thrilled to be teaming up with Chipotle' after being 'blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes.'
Chipotle confirmed the collaboration just days after the fast-food chain announced it was bringing back its Smoked Brisket at select locations.
The five unitard costume collection became available to purchase online and in select stores on September 6.
Each costume is meant to represent some of Chipotle's most frequently used items.
All but one of the stretchy unitards cover one's entire body, and they are available from adult small to XL.
One of Chipotle's costumes was inspired by its Boorito deal - a yearly Halloween promotion that offers discounted food to customers who dress up in Chipotle-themed costumes.
Despite the Chipotle costume hype, the fast food chain revealed that its collection would only be sold in select locations in Chicago, Denver, Egg Harbor Township, Los Angeles, and New York.
Each costume will also be available for everyone in the US and Canada to purchase on Spirit Halloween's website.
Multiple TikTok users admitted they were 'disappointed' with the collection.
However, Bubble Skincare commented on the video, and insisted they needed a Chipotle onesie for New York Fashion Week.
Besides TikTok, Chipotle enthusiasts on X also had concerns with the costumes, and one person insisted the company 'could have been a bit more creative'.
One X user who watched the promotional video wrote: 'Chipotle if i saw that on the streets i would die right there immediately.'
'I hope no one is actually thinking of buying these ridiculous costumes,' another person tweeted.
At least two X users brought up the burrito costume, and how they missed a 'perfect opportunity' to create a great outfit.
Others are hoping to get free food from Chipotle if they purchase a costume, and at least five customers have decided to see if it will work.
One person tweeted: 'They better give free food if i’m showing up like that to chipotle.'
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