Introducing Blaze: A New Way to Ignite Your Growth on WordPress.com
Introducing Blaze. Turn your site content into clean, compelling ads that run across millions of sites on WordPress.com and Tumblr.
At WordPress.com we’re always looking for ways to make building and running your web site simpler and more impactful (and more fun!).
One of the biggest challenges for any site owner is finding your readers, fans, customers, or subscribers. Until now, promoting your WordPress.com web site required multiple tools, online accounts, professional design and marketing skills, and – yes – lots of money.
That’s why we’re excited to announce Blaze, a new tool allowing anyone with a WordPress blog to advertise on WordPress.com and Tumblr in just a few clicks. How? By turning your site content into clean, compelling ads that run across our millions-strong network of blogs.
How Blaze works
If your website is hosted on WordPress.com, then head to wordpress.com/advertising and select your website — you’ll see a list of recent posts and pages you can promote. If your WordPress site isn’t hosted on WordPress.com, you can take advantage of Blaze through the Jetpack plugin.
Alternatively, when viewing the post or page list in your WordPress.com dashboard, click the ellipses (three dots) next to any individual post/page to bring up a new menu, then click “Promote with Blaze.”
Now you’ll be in the Blaze Campaign Wizard.
Step 1: Design your ad. The wizard automatically formats your content into a beautiful ad, but you can adjust the image and text however you like.
Step 2: Select your audience. Want to target the whole world? Only people in certain areas? Folks who are reading content about a specific category, like movies or sports? As you adjust these settings, you’ll see our estimate of how many people you’ll reach.
Step 3: Select your dates and set your budget. Run your ad for up to 28 days. As you update your budget and dates, we’ll tell you how many more people you’ll reach.
Once your ad is running, you can check how it’s doing in the “Campaigns” tab of the advertising page.
Our campaigns are billed weekly based on how many times your ad is shown, so you’ll only ever pay for what you signed up for. As always, you can find even more details about this tool on our support page.
This feature is currently only available to users with “English” set as their primary language, but we’re working hard on bringing it to other languages as well.
Let us know what you think about Blaze!
We’re excited to launch this powerful new feature, and we’re eager to get feedback. If you have any questions about it, challenges while using it, or ideas to make it better, please share them with our team. We’ll make sure a real person reads through all of the feedback, and we’ll be working tirelessly to make sure that this tool is something valuable for you.
- January 11, 2023
- advertising
Nope. I followed the link but it just took me to the regular old dashboard.
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I followed the instructions (I think), but do not have the ‘promote post’ option when I click on the three dots.
https://wordpress.com/posts/margaretmoon.com
cheers
Marg
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Hey there, so you should be able to find these settings here in the account.
LikeLiked by 9 people
Where will these ads run, specifically? The free WordPress sites or elsewhere, or both?
LikeLiked by 11 people
Hey there, your Blaze campaign will appear across the network of Tumblr and free WordPress.com sites with an ‘Advertisement’ label, as seen here.
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Nice new product. Looking forward to bring more language so I can give it a try on Arabic inchallah.
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I am new to this someone please help me.
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We’d be happy to help. Please reach out here with any questions you have.
LikeLiked by 7 people
Isn’t this the same thing from tumblr?
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It is very similar, yes!
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nice
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Where will these ads run specifically
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Hi! They’ll appear on Tumblr, as well as on sites that have ads on WordPress.com.
LikeLiked by 6 people
nice info
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So how am I, an advertiser with no WordPress website, supposed to buy/setup campaigns?
I would love to advertise my products and services on various WordPress websites, but when visiting the url https://wordpress.com/advertise, I’m unable to do anything….
Very confused here.
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This feature helps you grow your WordPress site, but if you’ll let us know what platform you’re using, we’ll make a note with our product team about your request for integration.
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Hello Supernovia.
I’m sorry, I think you misunderstood my question. Let me rephrase :o)
I would like to utilise the advertising network as a client, i.e. I have a product/service that I would like to advertise on the various WordPress sites that offer advertising space.
I mean, just like any other advertising network. I provide the ad (based on your criteria of course), you run the ad on the network, I pay for impressions…. Just like opting into the Google Adsense Network as an advertiser, NOT a publisher.
Since I do not have a WordPress website I don’t know how to utilise the Blaze advertising network, so my questions is:
Is it possible to buy advertising space on the Blaze network without having a WordPress site?
Please advise.
LikeLiked by 4 people
Blaze is different from a traditional ad network in that it’s specifically designed for its own in-network content creators. Folks who have their own WordPress installation with the Jetpack plugin can also use Blaze. We could work with you to set up sites here on our network if you’re interested. Let us know and we can reach out.
If you are looking for advertising from outside our network, the Ads team at Tumblr has all kinds of creative options that may work for you.
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It’s a great innovation. I wanted to add that we also need campaigns to boost the number of subscribers to the blog if possible.
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Thanks for the feedback!
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The search filter in posts doesn’t work for me. It’s not possible to search large sites to find a particular post to promote.
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Hi! I’m sure our support team can help. Please get in touch here with more context (which article(s) you’re looking for, etc) and we’ll help you get this sorted.
LikeLiked by 3 people
I don’t have much idea can some guide me please.
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Hi! If your site is hosted with us, please reach out here for support. Let us know what site you’re working with, what you’re hoping to do, and what issues you’re struggling with. We’ll be glad to help!
LikeLiked by 3 people
Pa like naman sa post ko
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hey nice post i really like it!
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Paypal payment?
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Here are the payment methods we accept at WordPress.com: https://wordpress.com/support/payment/
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Revolut payment?
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Have you got a scheme for charities – an advertising grant, perhaps?
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Hi! We don’t have that sort of setup yet. Can you reach out to support and share more details of what you have in mind?
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I tried but I have any site to back it up. Please help me out.
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Hi! Just to clarify, do you already have a WordPress site or are you just creating one now? Let us know what you’re hoping to do, and we can point you in the right direction for your next steps.
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Great feature! It’s nice to see the advertising supports that WordPress.com is rolling out.
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Under WordPress payment, it says Paypal is enabled, but under Blaze payment, only a bank card is enabled ? Is this correct, Blaze doesn’t accept Paypal?
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why am I seeing this? who has access to this web page
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Hi! You’re following this site and likely have been since you signed up here. If you don’t want to see this content anymore, you can manage your subscriptions here. Click the gear to change your preferences, or click the “Following” button to unfollow. And, if there are other sites you do want to follow, we have more tips on using the reader here.
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Just another attempt by wordpress to extract more money from its website provision for another service that has no proven or guaranteed track record. WordPress should be paying me for getting so many readers to access their website!
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Yes.. Everything is so sick now
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I am having serious difficulty uploading an image onto Blaze. I really want to try this but every time I try to upload the image refuses to fit. It’s a book cover so it’s VERY important the thing fits properly. HELP!
LikeLiked by 1 person
Hey there, we’d need to take a closer look at that. Please reach out to us here, so that we can troubleshoot that for you.
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Seems like the ROI is questionable. But certainly good for WordPress.
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I will review it and see what happens.
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Where do you turn this off? I don’t want extra slinks on the product dash and it links to a 404 anyway.
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Hi! Can you contact support with more context? Or for Jetpack sites, you can reach out here. Let us know where you’re seeing something that doesn’t work right.
LikeLiked by 2 people
Great idea and brilliantly implemented… sadly I’m not at the point to use it… I will try to make a small commission revenue from a fee affiliate links.
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Want to try once, but at this moment, Google ads is probably better, because we can target audiences more precisely (ads are only shown to people searching by using your chosen keywords).
LikeLiked by 4 people