YouTube creators have a lot of available tools to grow their channel. For those looking to have an even bigger footprint on YouTube with additional views or engagement, you can accelerate the growth of your channel with promotions.
For many creators, their channel is part of a larger business that involves a website where they sell products or services. That’s why we’ve updated YouTube promotions to include a new website visits goal for channels around the world.
Video promotions in YouTube Studio start with selecting the main goal, now including website visits
It’s easier than ever to find your ideal audience and turn video views into site visitors. Right from YouTube, use promotions to meet your growth goals. Provide a few quick inputs like country and language targeting and you can get your ad up and running. Over time, you can start getting results and track the site visits that you’re generating on the Promotions tab in YouTube Studio.
Videos you promote can be shown on Shorts, in-feed, and skippable in-stream ads. Those videos will be labeled as "Sponsored." Just to be clear: promotions are in addition to your channel's organic reach and discovery on YouTube, and any subscribers and watch time gained from ads won’t count toward YouTube Partner Program eligibility.
For more advanced features, Google Ads is still the recommended approach to set up video campaigns that drive the outcomes you care about. YouTube engagements are available as conversions in Google Ads if you’re interested in growing your channel with the detailed targeting and reporting available there.
Posted by Essam El-Dardiry, Group Product Manager, YouTube Ads Experiences
