Our commitment to diversity, equity and inclusion: Local Media Association, Local Media Foundation, their boards of directors, leadership, staff, and partners are committed to creating, supporting, and sustaining an inclusive community. We strive to ensure that all of our programs, services, and content reflect a world that invites the broadest possible participation. We recognize, however, that while pursuing that ideal is desirable, our industry continues to struggle with representation, and sometimes our own work doesn’t achieve that North Star. LMA and LMF are strategically investing in local media’s future by specifically supporting diversity, equity and inclusive initiatives.
Here are recent articles highlighting our initiatives toward sustainability for publishers of color, and toward diversity, equity and inclusion.
Local news organizations have long been the go-to sources for loyal readers when disseminating information on regional politics, weather, business, and human-interest stories. Although many local news organizations have perfected the ability to distribute information to the masses, many seek ways to improve how they communicate internally to run their operations more efficiently. With an…
Since the Knight x LMA BloomLab launched in the Spring of 2022, 26 Black-owned media organizations have received consultation, training and guidance toward digital transformation and long-term sustainability. The lab, launched by Local Media Foundation as a three-year initiative thanks to a $3.2 million grant from the John S. and James L. Knight Foundation, is…
Local Media Association and Local Media Foundation support the work of more than two dozen Black-owned and -operated local news organizations through our work with the Knight x LMA BloomLab and Word In Black. The following are reflections from publishers on the importance of the Black press, how their local communities celebrate Juneteenth and what…
Philadelphia (April 15, 2024) — Today, News is Out and Word In Black, together announced the 16 fellows selected for The Digital Equity Local Voices Lab, a new initiative powered by Comcast NBCUniversal to place journalists at 16 Black and LGBTQ+ serving news publications across the country. During the year-long fellowship, the group will receive the training and resources needed to tell stories within marginalized communities through media and…
Black newspapers, like many traditional print media outlets, face a rapidly changing landscape in the digital age. Challenges such as shifting readership habits, evolving advertising trends, and the rise of online platforms have compelled these newspapers to reconsider their business models. In this context, revenue diversification emerges as a crucial strategy for ensuring the success…
We’re proud to share inspiring stories of news media organizations that have benefited from our programs Dear friends and colleagues in the local media industry, When we launched the Lab for Journalism Funding three years ago, we knew it would be essential for the industry. Watching one of our lab alumni hire 20 new reporters…
The Baltimore Times, a long-standing advocate for the city’s Black community, recently launched a successful new initiative that drove substantial revenue and audience engagement for the media company. This reader-driven campaign, The Best of Black Baltimore, aimed to spotlight and celebrate the thriving Black-owned businesses contributing to the city’s cultural and economic landscape. The campaign…
Move comes three years after site launched; is expected to accelerate growth Contact: Julia Campbell, Local Media Foundation, julia.campbell@localmedia.org (January 9, 2024) — The long-anticipated day has finally arrived for 10 of the nation’s most trusted and innovative Black publishers, who have worked hard over the past three years to grow Word In Black into…
The Smart Marketing Seminar is a transformative initiative aimed at bolstering brand awareness, solution offerings and advertising effectiveness of Black media organizations in the Knight x LMA BloomLab. This case study delves into the experiences of four prominent Black media organizations — The Dallas Weekly, The Houston Defender, The Sacramento Observer, and The Seattle Medium…
New efforts will enable audience growth and deeper engagement (September 8, 2023) — Adriana Lacy, an award-winning journalist and consultant, has signed on to work with the 26 Black-owned local news organizations in the Knight x LMA BloomLab, focusing on strategies for digital audience development and engagement. Lacy’s consulting will include reviews of each publication’s…
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