Tumblr Premium

Ad-Free has upgraded to Tumblr Premium! ✨

New Features

Ad-Free, which lets you browse Tumblr without having to see typical ads, is now a feature within Tumblr Premium.

In addition, Tumblr Premium has a bunch of new perks:

• One complimentary post Blaze (for your content or someone else’s) per month
• One complimentary TumblrMart item per month, either for your account or as a gift to another user
• Early access to new features (such as Communities and Patio)
• Higher limits: Double the previous limit of published posts per day (500), queued posts per day (2,000), likes on posts per day (2,000), and photo, video, and audio uploads per day (500, 20, and 20, respectively)
• Longer videos: Double the maximum video duration (10 minutes)

New Pricing

All prices are in US dollars.

Because Premium has far more features than the old Ad-free plan, we’ve increased the price.

When you select the monthly option, it’s $6.99 per month.

When you select the yearly option, you’ll save some money at $69.99 per year.

You can cancel any time. See the section below about Managing Your Premium Subscription for more information.

Until you cancel the subscription, it will renew automatically.

Opting Out

For existing Ad-Free subscribers, Tumblr Premium features are available immediately.

The new pricing takes effect in the next renewal after our 30 day opt-out period. So if you got our email notice about the pricing change on the 1st, and your renewal date for a monthly subscription is on the 10th of the month, then the new pricing will take effect for you on the following 10th of the month (approximately 40 days from the email notice). If you are a yearly subscriber, then your next yearly renewal date after the 30 day opt-out period will use the new pricing.

For people who have subscribed via their Apple or Google Play Store accounts, you’ll be prompted by those platforms to accept the new pricing, or you can go to those platforms to cancel early.

Gifting Premium

Anyone with a Tumblr account can gift Tumblr Premium to another user, regardless of where they reside.

Sending a Gift

Gifting Tumblr Premium to another user is available on both web and our mobile apps.

To gift Tumblr Premium on the web:

1. Select “Gift” in the recipient’s blog header.
2. Click “All,” then click the gift icon next to Tumblr Premium.
3. Choose whether you’d like to gift a month or year subscription.
4. Enter your card details or select the PayPal option, then tap “Pay now.”

To gift Tumblr Premium in the mobile apps:

1. Select the gift icon from the recipient’s blog header.
2. Tap “All,” then click the gift icon next to Tumblr Premium.
3. Choose whether you’d like to gift a month or year subscription.
4. Tap “Next.”
5. You’ll be taken to the in-app purchase screen (Apple or Google) to complete the purchase.

Receiving a Gift

In order to receive a Tumblr Premium subscription as a gift, the following requirements must be met:

• You are currently not subscribed to Tumblr Premium, or
• You already have a Tumblr Premium subscription that was purchased via web checkout. In this case, the Tumblr Premium gift will extend your existing subscription

If you already have a Tumblr Premium subscription that was purchased via our iOS or Android apps, you will not be able to receive Tumblr Premium as a gift until that subscription runs out.

Otherwise, the gifted Tumblr Premium subscription will go into effect automatically.

How to Enable Tumblr Premium

Before you begin, make sure you’re logged into your Tumblr account and have your credit or debit card nearby.

Did you know? Regardless of what platform you use to purchase Tumblr Premium, you won’t see ads in the app or on web.

Enabling Tumblr Premium on Web

1. First, click “Settings” on the left, then tap the Tumblr Premium banner at the top right. Alternatively, you can just visit tumblr.com/premium.
2. Choose from a monthly or yearly subscription option, then click the button to proceed.
3. Enter your billing details on the following screen.
4. Review your details and hit “Pay Now” when you’re ready.

Enabling Tumblr Premium In the Mobile Apps

1. Click the diamond icon at the top right of the screen.
2. Select whether you’d like a monthly subscription or a yearly subscription, then tap the button to proceed.
3. If you’re purchasing your subscription via the iOS app, you’ll use Apple’s in-app purchase flow. You’ll manage your subscription via your Apple ID. To learn more, check out Apple’s Help Center.
4. If you’re purchasing your subscription via the Android app, you’ll use Google Play’s in-app purchase flow. You’ll manage your Premium subscription via your Google Play Subscriptions. To learn more, check out Google Help Center.

Managing Your Tumblr Premium Subscription

Need to make changes to your payment method, check the status of your subscription, or cancel it? Everything can be managed right from tumblr.com/settings/purchases unless you purchased your subscription from the iOS or Android app.

If you purchased your subscription via the iOS app, you’ll manage your subscription from your Apple ID. Learn more about that here.

If you purchased your subscription via the Android app, you’ll manage your subscription from your Google Play account. Learn more about that here.

Canceling Your Subscription

Your subscription will automatically renew, but you can cancel it at any time in order to prevent a renewal payment. If you do so, it will remain active until the end of your current billing period.

To cancel your Tumblr Premium subscription on web:

1. Head to tumblr.com/settings/purchases.
2. Click on “Tumblr Premium”.
3. Click on “Cancel your subscription”

Updating or Deleting Your Payment Method

If you need to update your card information or delete a payment method, you can do so by clicking the “Update” button in the “Payment method” section of tumblr.com/settings/purchases:

The “Update” button takes you to this page, where you can edit and delete your default payment method or add a new payment method:

Does Tumblr have my credit card info? 🤔 Nope! We use Stripe as our payment processor, so we don’t have access to your credit card number, expiration, or CVC.

Promotional Content

While Tumblr Premium makes your Tumblr experience ad free, it excludes a few different types of promotional content on the platform. You’ll still have access to sponsored posts made by users as well as special features such as editorials and/or “Tumblr Takeovers.”

What exactly does that mean?

Sponsored posts made by users specifically refers to those who have arranged their own sponsorships/campaigns for content they have created. In these cases, they are not ads by Tumblr but are still technically considered ads. If you’ve ever seen someone offering to do art commissions, for example, that’s an advertisement – It’s not ours, and because it’s just a post, we can’t stop you from seeing it. This does not refer to Blazed posts. If you have Tumblr Premium, you do have the option to opt in and see Blazed posts. Check out your settings on Web. You will see the following options to choose from:

• Show no ads (default)
• Show all ads
• Show Blazed posts

Special features such as editorials refer to the posts you would see coming from our Tumblr promotional units. These include the featured editorial posts you see as you scroll through your dashboard every now and then:

Tumblr Takeovers will change the look of the default Tumblr logo and may come with unique, temporary features and effects to the user experience:

You may occasionally see pop-up banner advertisements for Tumblr products or sponsored posts related to other products owned by Automattic, such as WordPress.com.

Share Your Thoughts

If you’d like to share your impressions and feedback about Tumblr Premium with us and the wider Tumblr community, you can send us an ask on the Work in Progress blog.

If you are experiencing an issue or want to share your feedback privately, feel free to reach out to our Support team.

Want to report an ad? Please follow the steps under Tumblr Ads & You.